ADIDAS

LXCON

LXCON_SS_2019

creative direction : Nic Galway

development : Minh Ngoc Vo, Adrian Diaz,

PCT : Frauke Bindhammer, James Hatch

product manager : Brendan Streader, Moritz Gottlob

further colorways : Jonning Chng

Special thanks to my Director Remy Eyraud who mentored my whole thesis and truly believed in this project!

the main part of my thesis, as well as the first shoe I worked on entering the market, I am more than pleased to share a bit about this project.

Bildschirmfoto 2019-05-14 um 23.50.19.pn
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo

PRODUCT
SHOTS

[image source: adidas.com]

 
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo

IDEATION

sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo

I think some cool text, with a smart message, will look good somewhere around here. Not too long not short.

So people actually read it.

 
Bildschirmfoto 2019-05-23 um 00.07.39.pn

Note: the pantone swatches are done by Inka Matthew

[Source: tinypmsmatch.tumblr.com]

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Bildschirmfoto 2019-05-23 um 00.03.49.pn

below the first prototype next to the original Lexicon from 1994 which was a pinnacle running shoes at this time.

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Shout out to Jonning Chng for this insane color way!

Disclaimer: Images on the right taken from stockx.com

 

click on the pictures to open the image source on Instagram.com

#LXCON

my current favorites on the gram.