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ADIDAS

LXCON

LXCON_SS_2019

​

creative direction : Nic Galway

development : Minh Ngoc Vo, Adrian Diaz,

PCT : Frauke Bindhammer, James Hatch

product manager : Brendan Streader, Moritz Gottlob

further colorways : Jonning Chng

​

Special thanks to my Director Remy Eyraud who mentored my whole thesis and truly believed in this project!

the main part of my thesis, as well as the first shoe I worked on entering the market, I am more than pleased to share a bit about this project.

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adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo

PRODUCT
SHOTS

[image source: adidas.com]

Anker 1
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo

IDEATION

sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo

I think some cool text, with a smart message, will look good somewhere around here. Not too long not short.

So people actually read it.

Anker 2
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Note: the pantone swatches are done by Inka Matthew

[Source: tinypmsmatch.tumblr.com]

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below the first prototype next to the original Lexicon from 1994 which was a pinnacle running shoes at this time.

sketch key sketch scribble adidas Originals LXCON lx con lexicon adiprene Footwear design Konstantin Baumann process kamuii kamuii_id kamuii.ooo
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Anker 3

Shout out to Jonning Chng for this insane color way!

Disclaimer: Images on the right taken from stockx.com

Anker 4
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click on the pictures to open the image source on Instagram.com

#LXCON

my current favorites on the gram.

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Anker 5
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