creative direction : Nic Galway
development : Minh Ngoc Vo, Adrian Diaz,
PCT : Frauke Bindhammer, James Hatch
product manager : Brendan Streader, Moritz Gottlob
further colorways : Jonning Chng
Special thanks to my Director Remy Eyraud who mentored my whole thesis and truly believed in this project!
the main part of my thesis, as well as the first shoe I worked on entering the market, I am more than pleased to share a bit about this project.
[image source: adidas.com]
I think some cool text, with a smart message, will look good somewhere around here. Not too long not short.
So people actually read it.
below the first prototype next to the original Lexicon from 1994 which was a pinnacle running shoes at this time.