ADIDAS

OZWEEGO

OZWEEGO_FW_2019

creative direction : Nic Galway, Oddbjorn Stavseng

development : Minh Ngoc Vo, Sudan Zeng

PCT : Frauke Bindhammer, James Hatch

product manager : Brendan Streader, Moritz Gottlob

further colorways : Jonning Chng

Special thanks to my Director Remy Eyraud who believed in this project!

Following the footsteps of the LXCON.

I am sharing a bit about the creative process behind the OZWEEGO.

PRODUCT
SHOTS

[image source: adidas.com]

 

IDEATION

Keysketch on the right. Signed off direction after implementing all the features from the final Design discussion.

 
 

below the first prototype compared to the original Ozweego 3 from 1998 .

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click on the pictures to open the image source on Instagram.com

All images belong to its respective owner.

#OZWEEGO

my current favorites on the gram.

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Konstantin Baumann  |  Industrial Design  |  Germany  |  baumann.konstantin@gmail.com or leave a message here