ADIDAS
OZWEEGO
OZWEEGO_FW_2019
creative direction : Nic Galway, Oddbjorn Stavseng
development : Minh Ngoc Vo, Sudan Zeng
PCT : Frauke Bindhammer, James Hatch
product manager : Brendan Streader, Moritz Gottlob
further colorways : Jonning Chng
Special thanks to my Director Remy Eyraud who believed in this project!
Following the footsteps of the LXCON.
I am sharing a bit about the creative process behind the OZWEEGO.
PRODUCT
SHOTS
[image source: adidas.com]
IDEATION
Keysketch on the right. Signed off direction after implementing all the features from the final Design discussion.
below the first prototype compared to the original Ozweego 3 from 1998 .
click on the pictures to open the image source on Instagram.com
All images belong to its respective owner.
#OZWEEGO
my current favorites on the gram.
PRESS
"adidas Originals announces the reinterpreted '90s Ozweego Silhouette', Jun. 2019, news.adidas.com
"Here's How the adidas Ozweego Evolved From 1996 to 2019', Jul. 2019, Highsnobiety.com
"Since 1996: the History of the adidas Ozweego', Aug. 2019, Sneakerfreaker.com Magazine
"Material Matters: adidas Ozweego', Aug. 2019, Sneakerfreaker.com Magazine
"The Design Of The Adidas OZWEEGO FW 2019", Jan. 2020, conceptkicks.com
Thank you!
