ADIDAS
OZWEEGO
OZWEEGO_FW_2019
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creative direction : Nic Galway, Oddbjorn Stavseng
development : Minh Ngoc Vo, Sudan Zeng
PCT : Frauke Bindhammer, James Hatch
product manager : Brendan Streader, Moritz Gottlob
further colorways : Jonning Chng
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Special thanks to my Director Remy Eyraud who believed in this project!
Following the footsteps of the LXCON.
I am sharing a bit about the creative process behind the OZWEEGO.
PRODUCT
SHOTS
[image source: adidas.com]
IDEATION
Keysketch on the right. Signed off direction after implementing all the features from the final Design discussion.
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below the first prototype compared to the original Ozweego 3 from 1998 .
click on the pictures to open the image source on Instagram.com
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All images belong to its respective owner.
#OZWEEGO
my current favorites on the gram.
PRESS
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"adidas Originals announces the reinterpreted '90s Ozweego Silhouette', Jun. 2019, news.adidas.com
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"Here's How the adidas Ozweego Evolved From 1996 to 2019', Jul. 2019, Highsnobiety.com
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"Since 1996: the History of the adidas Ozweego', Aug. 2019, Sneakerfreaker.com Magazine
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"Material Matters: adidas Ozweego', Aug. 2019, Sneakerfreaker.com Magazine
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"The Design Of The Adidas OZWEEGO FW 2019", Jan. 2020, conceptkicks.com
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Thank you!
