ADIDAS

OZWEEGO

OZWEEGO_FW_2019

creative direction : Nic Galway, Oddbjorn Stavseng

development : Minh Ngoc Vo, Sudan Zeng

PCT : Frauke Bindhammer, James Hatch

product manager : Brendan Streader, Moritz Gottlob

further colorways : Jonning Chng

Special thanks to my Director Remy Eyraud who believed in this project!

Following the footsteps of the LXCON.

I am sharing a bit about the creative process behind the OZWEEGO.

Bildschirmfoto 2020-01-12 um 23.11.27.pn
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adieprene sneaker kicks
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adieprene sneaker kicks
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adieprene sneaker kicks
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adiprene sneaker kicks
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adieprene sneaker kicks
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adieprene sneaker kicks
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adieprene sneaker kicks

PRODUCT
SHOTS

[image source: adidas.com]

 

IDEATION

sketches_ozweego_adidas_sketch_3.png
sketches_ozweego_adidas_sketch_2.png
sketches_ozweego_adidas_sketch_5.png
sketches_ozweego_adidas_sketch_6.png
sketches_ozweego_adidas_sketch_4.png
sketches_ozweego_adidas_sketch_1.png
sketches_ozweego_adidas_sketch_7.png
Ozweego adidas keysketch konstantin baum
Ozweego adidas keysketch konstantin baum

Keysketch on the right. Signed off direction after implementing all the features from the final Design discussion.

 
Bildschirmfoto 2019-05-23 um 00.07.39.pn
Bildschirmfoto 2020-01-20 um 21.08.09.pn
Bildschirmfoto 2020-03-07 um 10.11.13.pn
 

below the first prototype compared to the original Ozweego 3 from 1998 .

adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adiprene sneaker kicks
adidas originals Ozweego Design Konstantin Baumann kamuii process steps pusha t footwear design industrial design kmauii_id kamuii.ooo adiprene sneaker kicks
IMG_5904.jpg
IMG_5906.jpg
IMG_5897.jpg

click on the pictures to open the image source on Instagram.com

All images belong to its respective owner.

IMG_5903.jpg

#OZWEEGO

my current favorites on the gram.

IMG_5899.jpg
IMG_5907.jpg
IMG_5898.jpg
IMG_5896.jpg
IMG_5901.jpg